A Midwinter Day's (Beverly Hills) Dream

By Emily

Last night I attended the Ale by Alessandra launch party for Victoria's Secret Angel Alessandra Ambrosio's freshman collection, available exclusively at Planet Blue stores in Los Angeles, and online next week. The collection exudes a sophisticated, yet laid back and comfortable style, perfect for day to night wear in true boho-chic fashion. Although I was missing my partner in fashion crime, Tracey, the evening was still a stylish one with guests Vanessa Hudgens, Kendra Wilkinson and Aly Michalka in attendance, and dressed accordingly. Here's a sneak peek at a few of my favorite pieces from the collection, which will be available March 17th.

Planet Blue retail space in Beverly Hills.

Beats by CC Sheffield.

Drinks courtesy of Chambord. 

Photo op with Ms. Alessandra herself.

Gift Bag.

Easy, breezy top by Ale.

Classy Ale jumpsuits in contrasting colors.  

Dresses by Ale. What you see is what you get.

Hair flip, perfectly showing off the jeweled back.

Me, posing with the gorgeous and super sweet Alessandra!

Visit a Planet Blue store, found around town in Beverly Hills, Santa Monica, Venice and Malibu.  

Next stop: Brazil. For real.

Oh Pop-Up Shop, Where Are You?

Pop-up shop. What exactly is a pop-up shop? Well, it is a temporary space, usually a warehouse, that opens up to the public to sell retail merchandise. They are also called temporary retail or flash-retail. These stores open up in random warehouses all over the United States, as well as some European countries and Australia.

They could be clothing from new designers or vintage fashion. Usually, the owners are big retailers who want to spotlight a new design or get rid of last season's clothes. There can also be the ecommerce retailers or online only designers who may pop up at a small place to sell their clothing non-virtually.

The problem is, how do you find these pop up shops? They usually are not publicized. The Store Front blog is one way, as they do their best to help the public find these amazing shopping experiences.

Pop-up Shop

A recent pop-up shop in Downtown Los Angeles, featured denim clothing designer Rising Sun & Co. They are an LA based clothing brand, and all of their clothing is made in the United States. They are mainly men's fashion, and their mission is all about being a great tailor, not a manufacturer. They care about their customer. I am truly impressed with this LA home grown company.

Rising Sun & Co.

-Tracey